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Why Every Growing Business Needs KPI Tracking in 2025

Running a successful business today requires more than just keeping an eye on your bank account or reviewing financial statements at year-end. To truly understand performance and make proactive decisions, business owners need clear and consistent insight into their Key Performance Indicators (KPIs).

As we enter 2025, KPI tracking has become an essential tool for growth-minded businesses. Here’s why:

What Are KPIs?

Key Performance Indicators (KPIs) are measurable metrics that reflect how effectively your business is achieving its goals. They go beyond revenue and expenses to provide deeper insight into operations, profitability, and long-term sustainability.

Some common KPIs for small and mid-sized businesses include:

  • Gross Profit Margin – How much profit you retain after direct costs.
  • Current Ratio – A measure of liquidity and short-term financial health.
  • Accounts Receivable Turnover – How quickly you collect money owed to you.
  • Customer Acquisition Cost (CAC) – The expense of attracting each new customer.
  • Employee Utilization Rate – For service firms, the percentage of time staff spend on billable work.

Why KPI Tracking Matters in 2025

  1. Informed Decision-Making
    Rather than reacting to surprises, KPIs allow owners to spot trends and adjust before small issues become major problems.
  2. Cash Flow Protection
    With rising costs and tighter lending conditions, monitoring KPIs tied to cash flow (like receivables and payables) helps prevent shortfalls.
  3. Growth Measurement
    KPIs give you a real-time view of whether your strategies are working. For example, if you invest in marketing, customer growth and revenue per client should reflect that.
  4. Employee Accountability
    Tracking performance indicators sets clear expectations and aligns teams around measurable goals.
  5. Investor & Lender Confidence
    When seeking financing, being able to show consistent KPI tracking demonstrates financial discipline and strengthens your case.

How to Get Started

  1. Identify Your Goals – Decide what success looks like for your business in 2025. Is it higher profit margins, expansion, or improved efficiency?
  2. Select Relevant KPIs – Choose a handful of metrics that directly support those goals. Avoid measuring too many at once.
  3. Use Technology – Cloud accounting systems and dashboards can automate KPI tracking and provide real-time insights.
  4. Review Regularly – Monthly or quarterly KPI reviews keep your business on track and allow for timely course corrections.

How We Can Help

At Accavallo & Company, LLC, we work closely with clients to identify and track the KPIs that matter most for their business. Through our CFO services, we provide clear reporting, financial analysis, and strategic guidance so you can focus on growth with confidence.

If you’re ready to take control of your business performance in 2025, let’s talk about setting up the right KPI framework for you.

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CHRISTINA IMPERIOLI

Supervisor, CPA

Christina Imperioli is a Supervisor at Accavallo & Company, LLC, where she specializes in the preparation and review of individual and business tax returns across a variety of industries. With a focus on accuracy, client service, and technical expertise, she plays a key role in helping clients navigate complex tax matters.

She began her career as a Staff Accountant at The Innovative CPA Group, quickly rising through the ranks to Senior Accountant and ultimately Supervisor, demonstrating a strong commitment to professional growth and leadership.

Christina is a Certified Public Accountant and an active member of both the Connecticut Society of CPAs (CTCPA) and the American Institute of Certified Public Accountants (AICPA). She holds a Bachelor of Business Administration in Financial Accounting from Western Connecticut State University.

Throughout her career, she has worked with clients in the real estate, construction, and retail sectors, bringing valuable insight and industry-specific knowledge to every engagement.

Outside of work, she enjoys traveling with her husband and son, spending time with her three dogs—two rescues named Cole and Indigo, and a Brussels Griffon named Louie—and exploring local bookstores. Christina is a passionate reader and podcast enthusiast, she often listens to new episodes during her daily commute.

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Sherri Fisher is a Tax Manager at Accavallo & Company, LLC.  Sherri has longstanding expertise in Trust and Estate Taxation, Eldercare, and Estate planning. Sherri appreciates the relationships she has built with estate planning attorneys and advisors, to provide a team approach to assisting her clients. Sherri also has seasoned experience in business and individual taxation and is partial to assisting start-ups in developing overall accounting and operating plans.

Prior to joining Accavallo & Company, LLC, Sherri was a manager in a large firm, servicing high net worth trust clients, business, and personal clients. She was also a Partner in a large bookkeeping firm, which specialized in cloud accounting systems for regional and national companies. Sherri led a team in assisting clients to organize their accounting systems.  She is a graduate of Florida Atlantic University with a B.S. degree in Accounting.    

Sherri’s experience includes working with companies and organizations in a variety of industries including:

  • Investment Trusts

  • DAPT and Family Investment Partnerships

  • Estate and Probate Administration

  • E-Commerce

  • Manufacturing

  • Construction

  • Real Estate Investment

  • Marketing and Service-based industries

In addition to her professional accomplishments, Sherri is an Intuit Advanced Pro Advisor, Intuit Future Firm Advisory Board member, member of the Valley WIN Network, and proudly served as past Connecticut Public School liaison for the Yale Tommy Fund for Childhood Cancer. Sherri enjoys time with her family, Cleveland sports, thrifting and gardening.